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17 April 2026

Step 2 Spotlight: Turning an AI Scan into a Data-Driven Plan of Approach

If you lead a hotel, camping, or vacation park, you’ve likely felt how fast online visibility is changing. AI-driven environments like Google, ChatGPT, and Perplexity increasingly determine which accommodations appear prominently—making or breaking direct bookings. That’s exactly why Step 2 Spotlight: Turning an AI Scan into a Data-Driven Plan of Approach is mission-critical in our process. In this article, you’ll learn what happens in Step 2, how the AI scan informs your strategy, and what to prepare to get the most out of it.

Netstar is a data-driven online marketing agency with more than 15 years of experience in the leisure sector. We focus on hotels, campings, and vacation parks, and we combine early AI adoption with performance-oriented campaigns on Google and social media. Our clients benefit from 100% transparency on costs and results, monthly reporting, and a dedicated point of contact—so you always know what’s working and why.

Where Step 2 fits in the four-step process

To put Step 2 in context, here’s our end-to-end approach:

Step What it covers
1 Introduction and orientation meeting
2 Plan of approach, strategy determination, and AI scan
3 Campaign setup and configuration
4 Activation of the strategy plan and ongoing AI optimizations

Step 2 is where we transform discovery into a clear, actionable strategy—grounded by an AI scan—before any campaigns go live. The goal is to align your business objectives with the realities of today’s AI-shaped search and discovery landscape so that when we activate, every euro works harder.

What is an AI scan?

An AI scan is a focused analysis that identifies opportunities to improve online visibility and performance by understanding how AI-driven platforms surface content and offers.

In practice, that means examining the factors that help your accommodation show up across Google and social channels—and increasingly in AI-generated answers—so the strategy we create is tuned to how guests actually find and evaluate stays today. As part of Step 2, we perform an AI scan to uncover opportunities and inform your plan of approach.

Why the AI scan matters for leisure brands

From AI scan to strategy: turning insights into a plan of approach

Step 2 connects two things: a rigorous look at how your accommodation is (and isn’t) being surfaced online, and a strategy blueprint that sets you up for performance.

Here’s how those pieces come together:

1) Map your specific situation

We start by mapping your unique context and goals and converting those insights into data-driven campaigns. For leisure brands, this often includes:

These are foundational inputs that ensure the strategy reflects your reality—not a generic template.

2) Run and interpret the AI scan

The AI scan focuses on how AI-driven environments weigh and present information about your property type and region. At a high level, it evaluates:

The outcome is a prioritized set of opportunities tailored to the way AI now shapes discovery.

3) Convert findings into a data-driven plan of approach

Armed with scan insights and your business priorities, we define a clear strategy to guide execution in Step 3 and optimization in Step 4:

The result: a focused, AI-aware plan that is practical to launch and designed to improve over time.

Optimizing for Google, ChatGPT, and Perplexity without guesswork

AI-driven environments such as Google, ChatGPT, and Perplexity increasingly determine which accommodations get shown to potential guests. A few principles guide how Step 2 keeps your plan in sync with that reality:

Preparation checklist: how to get the most from Step 2

Use this list to arrive ready for an efficient, insight-rich planning phase:

  1. Define success: clarify the primary outcomes you want (e.g., more direct bookings or higher occupancy for specific dates).
  2. Gather recent performance indicators you track internally (e.g., typical booking windows, key revenue periods) to inform prioritization.
  3. Document your unique value propositions (what sets your accommodation apart for families, couples, groups, or business events).
  4. Align brand guidelines, tone of voice, and preferred imagery styles so messaging pillars are consistent.
  5. Confirm which languages and markets you serve to guide channel and creative choices.
  6. List current marketing channels (Google, social platforms) and note any constraints that matter (budgets, blackout dates, compliance).
  7. Ensure website access and analytics readiness so measurement is seamless when campaigns go live.
  8. Organize creative assets (logos, photography, video snippets) to accelerate production in Step 3.
  9. Identify remarketing opportunities (site audiences or past engagers) to support full-funnel strategy.
  10. Assign a primary contact to streamline communication and decision-making.

Evidence that the approach works

Leisure brands consistently highlight measurable outcomes and smooth collaboration:

These reflect what clients across more than 1,300 accommodations—including 450+ hotels and 150+ vacation parks in 22 countries—experience: transparent performance, responsive support, and strategies that align with their goals. More than 93% continue working with us after two years.

How Step 2 sets up Steps 3 and 4

Conclusion: Make AI your advantage, not your obstacle

Step 2 Spotlight: Turning an AI Scan into a Data-Driven Plan of Approach is where your strategy gets built for the world we’re in now—one where AI increasingly decides which accommodations get seen. By combining an AI scan with a clear, data-driven plan, you set the stage for efficient setup, confident launch, and ongoing optimization that keeps you visible to the guests who matter most.

Ready to turn insight into action? Plan an Appointment (Plan een Afspraak), or contact us directly:

We offer 100% insight into costs and results, clear monthly reporting, and a dedicated point of contact—so you can focus on your guests while we focus on your growth.